The recommendation engine is accomplished with collaborative filtering. Collaborative filtering explains the behavior of other users and their purchase history in terms of ratings, selection, etc.
The engine makes predictions on what might interest a person based on the preferences of other users. In this algorithm, item features are unknown.
For example, a sales page shows that a certain number of people buy a new phone and also buy tempered glass at the same time. Next time, when a person buys a phone, he or she may see a recommendation to buy tempered glass as well.
