The customer is, ultimately, the person who decides the value of any work completed. These are the people who consume the output of the ART and may be external or internal. Creating a positive experience for the customer includes understanding the customer’s needs, thinking like them and understanding the lifetime value of the customer.
Customer centricity uses design thinking to fully understand the problem and design the right solution.
A DevOps approach means looking to reduce or eliminate the gap between development and operations by thinking about the culture, automation, lean-flow, measurement and recovery capabilities. This is often referred to as the CALMR approach to DevOps.
Release on Demand means the capability to frequently deliver value to customers, in line with the demands of the market.